The Belmont Stakes on June 7, 2014 is the true “test of the champion,” as the 1.5 mile long course becomes the proving ground for the first three year old to win the Triple Crown since Affirmed in 1978. Many have tried, yet few have achieved this coveted prize, and among them is Secretariat, whose remarkable 31-length Triple Crown win in the 1973 Belmont Stakes is memorialized in a recent feature film. Join us at Belmont Park on Saturday, June 7 as tens of thousands of race fans gather at Belmont Park and be sure your brand is showcased at this iconic New York event.
NYRA partners have the opportunity to entitle one of the Belmont Stakes Day televised graded stakes races, or entitle the 146th Belmont Stakes. Sponsorship partners’ brands are prominently displayed on branded race apparel, infield billboards and paddock signs. Belmont Park’s 430 verdant acres offer the perfect “clutter free” showcase for your brand, and on property fan mobility provides ample opportunities for fan engagement, sampling, and data acquisition in the half hour between each of 13 races run from 11:35am through 7:30pm.
Graded Stakes Sponsorships at Belmont Park
offer a higher level of engagement for your key accounts, providing the electrifying excitement of watching the horses charge down the stretch for your sponsored stakes race, then seeing your CEO on NYRA TV (or NBC, TVG, HRTV or MSG+) presenting the trophy to the winning owner. The New York Racing Association hosts 100 graded races, 40 of them top level Grade I Stakes. Stakes race sponsors will enjoy a Day at the Races like no other, including clubhouse lobby, paddock, and under rail signs on their race day, hospitality for their group, a 30-second TV spot or billboard before the race on NYRA TV, a full page black and white or four color ad adjacent to their race page, logo on the race page, trophy presentation and commemorative photo in an etched glass frame as a keepsake. Engage race fans with an on-track activation, data acquisition activity or sampling in the clubhouse, grandstand or Belmont Park backyard picnic area. Talk to NYRA Sponsorships about the best dates to host a product launch and key account hospitality event with a graded stakes sponsorship. Will your key accounts have a great time? You can bet on it!
Sponsor the Belmont Park Chase Car or water trucks
– it’s a different form of horsepower, but Belmont Park has its own chase car which follows the horses from the main track at a safe distance to keep key personnel close to the action. NYRA will provide the Chevrolet Suburban, and sponsors will work with its approved vendor to wrap the vehicle to create a mobile merchandising machine. The package is offered for the 56-day Belmont Spring race meeting from late April to mid-July, and the 37-day Fall Championship Meet in September-October. Package this asset with on-track infield signs, 12 clubhouse parking lot light pole banners, on-track sampling, vehicle displays and data acquisition contests or bounce back offers to engage race fans in your product in the Belmont Park grandstand or backyard. NYRA will package reserved seat, admission and program tickets for your business locations to use as a value added incentive for your customers.
Belmont Park Photo Finish Sponsor
– when a race ends in a photo finish, the crowd goes wild waiting to find out if they’re holding the winning – or the losing – ticket. Your logo will be embedded on the freeze-frame image of the race finish posted on NYRA TV and seen in-house across 56 live race dates of the Belmont Spring and 37 dates of the Belmont Fall Championship race meetings. There are an average of 45 races weekly, and a photo finish can occur three to seven times each week. NYRA will package this opportunity with TV and print elements, hospitality, stakes race entitlement, and on-track activities such as Consumer Electronics Trade Shows. Extend your photo imaging brand on Belmont Stakes Day with a customized backdrop in the clubhouse lobby where elegantly dressed guests will stop to take a souvenir photo. Set up kiosks around the track to assist fans with camera problems, and provide tips on how to get the best angle on racing images.
Belmont Stakes Day Party Zone – on Belmont Stakes Day, the party in the Belmont Park backyard starts at 8:30am and goes on till the last horse crosses the finish line. Activate on Belmont Stakes Day with this fun loving picnic crowd from the backyard covered Gazebo.
Winner’s Circle and White Carnation Sponsor –
Entitlement partners are welcome at beautiful Belmont Park
, with opportunities from the Winner’s Circle to the Paddock, Top of the Stretch picnic area, to the fine dining restaurants in the Belmont Park
clubhouse. Let us design a customized plan to engage customers and drive business for your brand by integrating your on-track activation with a strategic entitlement position.
Family Fun Day Sundays at Belmont
– With admission as low as $3, and kids 12 and under free, Belmont is a perfect place to bring the family on Sunday to enjoy the races, pony rides ($1 to charity) and free themed entertainment including face painting, games, climbing wall, inflatables and clowns. All the fun takes place in the Belmont Backyard on 11 Sundays from early May to mid-July (except the Sunday after Belmont Stakes). Sponsors will have signs at each activity, plus their logo on balloons and prizes given away at all Sunday events, and inclusion in supporting media campaign.
For more information, and to request a customized proposal, email our Sponsorship Manager at email@example.com
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