The Belmont Stakes on June 8, 2013 is the true “test of the champion,” as the 1.5 mile long course becomes the proving ground for the first three year old to win the Triple Crown since Affirmed in 1978. Many have tried, yet few have achieved this coveted prize, and among them is Secretariat, whose remarkable 31-length Triple Crown win in the 1973 Belmont Stakes is memorialized in a recent feature film. Join us at Belmont Park on Saturday, June 8 as we celebrate the 40th anniversary of Secretariat’s 1973 Triple Crown, and 35th anniversary of Affirmed’s 1978 Triple Crown victory – nobody said this was easy!
As tens of thousands of race fans gather at Belmont Park to see if history will be made, make sure your brand is showcased on Belmont Stakes Day. There are four televised graded stakes, plus the Belmont Stakes itself available each year for sponsorship partners, whose brands are prominently displayed on branded race apparel, infield billboards and paddock signs. Belmont Park’s 430 verdant acres offer the perfect “clutter free” showcase for your brand.
Graded Stakes Sponsorships at Belmont Park offer a higher level of engagement for your key accounts, providing the electrifying excitement of watching the horses charge down the stretch for your sponsored stakes race, then seeing your CEO on NYRA TV (or NBC, TVG, HRTV or MSG+) presenting the trophy to the winning owner. The New York Racing Association hosts 100 graded races, 40 of them top level Grade I Stakes. Stakes race sponsors will enjoy a Day at the Races like no other, including clubhouse lobby, paddock, and under rail signs on their race day, hospitality for their group, a 30-second TV spot or billboard before the race on NYRA TV, a full page black and white or four color ad adjacent to their race page, logo on the race page, trophy presentation and commemorative photo in an etched glass frame as a keepsake. Engage race fans with an on-track activation, data acquisition activity or sampling in the clubhouse, grandstand or Belmont Park backyard picnic area. Talk to NYRA Sponsorships about the best dates to host a product launch and key account hospitality event with a graded stakes sponsorship. Will your key accounts have a great time? You can bet on it!
Sponsor the Belmont Park Chase Car or water trucks – it’s a different form of horsepower, but Belmont Park has its own chase car which follows the horses from the main track at a safe distance to keep key personnel close to the action. NYRA will provide the Chevrolet Suburban, and sponsors will work with its approved vendor to wrap the vehicle to create a mobile merchandising machine. The package is offered for the 56-day Belmont Spring race meeting from late April to mid-July, and the 37-day Fall Championship Meet in September-October. Package this asset with on-track infield signs, 12 clubhouse parking lot light pole banners, on-track sampling, vehicle displays and data acquisition contests or bounce back offers to engage race fans in your product in the Belmont Park grandstand or backyard. NYRA will package reserved seat, admission and program tickets for your business locations to use as a value added incentive for your customers.
Belmont Park Photo Finish Sponsor – when a race ends in a photo finish, the crowd goes wild waiting to find out if they’re holding the winning – or the losing – ticket. Your logo will be embedded on the freeze-frame image of the race finish posted on NYRA TV and seen in-house across 56 live race dates of the Belmont Spring and 37 dates of the Belmont Fall Championship race meetings. There are an average of 45 races weekly, and a photo finish can occur three to seven times each week. NYRA will package this opportunity with TV and print elements, hospitality, stakes race entitlement, and on-track activities such as Consumer Electronics Trade Shows. Extend your photo imaging brand on Belmont Stakes Day with a customized backdrop in the clubhouse lobby where elegantly dressed guests will stop to take a souvenir photo. Set up kiosks around the track to assist fans with camera problems, and provide tips on how to get the best angle on racing images.
.jpg)
Belmont Stakes Day Party Zone – on Belmont Stakes Day, the party in the Belmont Park backyard starts at 8:30am and goes on till the last horse crosses the finish line. Activate on Belmont Stakes Day at a branded stage featuring live music from 10am to 6pm. Get there early to grab a picnic table and enjoy top national and regional acts between 13 races on June 9, 2012.
Winner’s Circle and White Carnation Sponsor – as the official vodka of the Belmont Stakes, your brand will be featured as the Belmont Stakes Week winner’s circle sponsor in track announcements, and your brand will be featured on winner’s circle signs. On Belmont Stakes Day, select clubhouse and grandstand bars will offer a White Carnation speciality cocktail featuring your vodka brand. NYRA will name an undercard race for the (vodka brand) White Carnation, with your logo on the race page and a full page, four color ad adjacency in the track program. As you and your guests step from the paddock to the Winner’s Circle to present the trophy to the winning connections, you’ll be glad you made this investment!
Party at the Park – Rock on in the Belmont Park backyard from 7 to 9pm for five Friday live concerts from June 14 to July 12. Fans enjoy the 3pm late post time, and flock to the Backyard after the last race to enjoy live music, food and their favorite libation at the Party at the Park stage and Festival Tent! Party at the Park-sponsors have logo placement on all Party in the Park promotional materials and media, hospitality for their guests or clients, signage at the venue, and the opportunity to activate on-site in the Festival Tent on concert dates.
Family Fun Day Sundays at Belmont – With admission as low as $3, and kids 12 and under free, Belmont is a perfect place to bring the family on Sunday to enjoy the races, pony rides ($1 to charity) and free themed entertainment including face painting, games, climbing wall, inflatables and clowns. All the fun takes place in the Belmont Backyard on 11 Sundays from early May to mid-July (except the Sunday after Belmont Stakes). Sponsors will have signs at each activity, plus their logo on balloons and prizes given away at all Sunday events, and inclusion in supporting media campaign.
For more information, and to request a customized proposal, email our Sponsorship Manager at
sponsorships@nyrainc.com or
click here to fill out the contact form.